Ideal Standard is one of the world's most recognisable brands of sanitary ware, taps and bathroom accessories.

Founded in 1901, the company has a long history full of innovation and quality and has helped to definitively introduce the concept of elegance in a hitherto purely functional environment: the bathroom.

Thanks to excellent collaborations with famous Italian architects and designers, such as Gio Ponti and Achille Castiglioni, and to the introduction of new technologies, such as the dual-flow flush system, Ideal Standard has over the years established itself as an icon of quality and elegance.

The company's aim is to improve the daily lives of its customers through a focus on design, efficiency, functionality and sustainability of a wide range of washbasins, toilets, bathtubs, showers and faucets.